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Social media ads play an important role in improving customer engagement by helping businesses connect directly with their target audience. seo training ernakulam These ads appear in users’ feeds and encourage them to interact with the brand through likes, comments, shares, and messages.One of the main ways social media ads boost engagement is through highly targeted advertising. Businesses can reach users based on their location, interests, and online behavior. This ensures that ads are shown to people who are more likely to be interested in the products or services being promoted.