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How Important Is Website Speed for SEO and Conversions?

I’ve noticed many businesses overlook website speed, even though it’s a huge factor in both SEO ranking and user experience. Recently, I worked with a Website Development Company that optimized my site’s loading time from 6 seconds to under 2, and the results were immediate. Higher engagement, lower bounce rate, and better Google visibility.

They focused on image compression, proper caching, and code cleanup, all without hurting design quality.

Has anyone else noticed major results after improving site speed? What tools or strategies do you recommend for performance optimization? Let’s share what’s worked for us!